Part 2
Here are the rankings for each visitor profile previously discussed in this article, from most likely to click on Adsense ads, to least likely to click.
See Part 1 of this article for a definition of each profile.
Searcher/Clicker/Joiner - Click Rank = 1
This group will click on practically anything, especially if it promises something for free. However, because buying potential is low, revenue per click will be relatively low. Furthermore, since members of this group tend to be joiners, they visit the same web sites frequently and become somewhat blind to ads. Sites targeted to this group have a lot of competition and the challenge is creating a site that holds members' attention long enough to see and click on ads. It's not that easy, but the revenue potential is high for a site with a large amount of traffic.
Shopper/Researcher/Buyer - Click Rank = 2
Members of this profile are the best all-round visitors for a web site with Adsense ads. Although the definition of this profile is very general and includes a broad variety of visitor types, these are the people who are active Web users, use search tools, have money, and shop and buy. They click ads that are relevant to their interests at the moment. It could be travel, cell phones, health/beauty products, financial help, clothes, furniture, credit cards, dating, or any number of other topics for which there are good-paying Google ads that grab their attention. Sites targeted to this group could easily make as much money, if not more, with related affiliate programs as with Adsense or other ads.
General-User/Non-tech/Utilitarian - Click Rank = 3
This group are more utilitarian Web users, not so much shoppers/buyers. They like to use large branded web sites for news, maps, banking, and financial data but don't give those of us with smaller independent web sites much attention, or credibility. They may click on ads on the big web sites, but we Adsense users largely miss out. However, when they do find our sites, they may click our ads, assuming we haven't completely satisfied their utilitarian needs and the ads appear to offer something of interest. They don't hang around long if the site doesn't work for them. Sites targeted to this group must offer something they consider useful - information, data, tools, or guides.
Limited-User/Cautious/Emailer - Click Rank = 4
Members of this group don't do much ad clicking when compared to other groups. However, the ads they click are usually high-paying ads such as those for financial investments, health products, drugs, and home products. Even though traffic may be low for a site that targets this group, Adsense revenue could be relatively high.
Tech/Webmaster/Developer - Click Rank = 5
Members of this group are notorius for not clicking on ads. The ads usually don't promise anything they are interested in, or aren't specific to their specialized interests. They also know how paid ads work and may not click for that reason. These are also frequent and ad-blind visitors to technical forums and blogs. Sites targeted to this group face a challenge in trying to make money with Adsense. Not that it can't be done, it just takes work, patience, and persistence.
In summary, some web sites make more money with Adsense ads than others because the types of visitors are different. Some types of visitors are more inclined to click ads than others. Which type of visitor is your site targeted to?
http://www.stackpoint.com
Here are the rankings for each visitor profile previously discussed in this article, from most likely to click on Adsense ads, to least likely to click.
See Part 1 of this article for a definition of each profile.
Searcher/Clicker/Joiner - Click Rank = 1
This group will click on practically anything, especially if it promises something for free. However, because buying potential is low, revenue per click will be relatively low. Furthermore, since members of this group tend to be joiners, they visit the same web sites frequently and become somewhat blind to ads. Sites targeted to this group have a lot of competition and the challenge is creating a site that holds members' attention long enough to see and click on ads. It's not that easy, but the revenue potential is high for a site with a large amount of traffic.
Shopper/Researcher/Buyer - Click Rank = 2
Members of this profile are the best all-round visitors for a web site with Adsense ads. Although the definition of this profile is very general and includes a broad variety of visitor types, these are the people who are active Web users, use search tools, have money, and shop and buy. They click ads that are relevant to their interests at the moment. It could be travel, cell phones, health/beauty products, financial help, clothes, furniture, credit cards, dating, or any number of other topics for which there are good-paying Google ads that grab their attention. Sites targeted to this group could easily make as much money, if not more, with related affiliate programs as with Adsense or other ads.
General-User/Non-tech/Utilitarian - Click Rank = 3
This group are more utilitarian Web users, not so much shoppers/buyers. They like to use large branded web sites for news, maps, banking, and financial data but don't give those of us with smaller independent web sites much attention, or credibility. They may click on ads on the big web sites, but we Adsense users largely miss out. However, when they do find our sites, they may click our ads, assuming we haven't completely satisfied their utilitarian needs and the ads appear to offer something of interest. They don't hang around long if the site doesn't work for them. Sites targeted to this group must offer something they consider useful - information, data, tools, or guides.
Limited-User/Cautious/Emailer - Click Rank = 4
Members of this group don't do much ad clicking when compared to other groups. However, the ads they click are usually high-paying ads such as those for financial investments, health products, drugs, and home products. Even though traffic may be low for a site that targets this group, Adsense revenue could be relatively high.
Tech/Webmaster/Developer - Click Rank = 5
Members of this group are notorius for not clicking on ads. The ads usually don't promise anything they are interested in, or aren't specific to their specialized interests. They also know how paid ads work and may not click for that reason. These are also frequent and ad-blind visitors to technical forums and blogs. Sites targeted to this group face a challenge in trying to make money with Adsense. Not that it can't be done, it just takes work, patience, and persistence.
In summary, some web sites make more money with Adsense ads than others because the types of visitors are different. Some types of visitors are more inclined to click ads than others. Which type of visitor is your site targeted to?
http://www.stackpoint.com
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