Who click ads? "part1"
What types of people use the Web? Which types click on Adsense ads? Are these types of people coming to your web site? Why do they click - or not click?
We all know that some web sites do well with Adsense and some don't. The difference could be in type of visitor personalities or profiles. Of course, every visitor is different from every other visitor, but we can try to group them into categories that reflect their propensity to click - or not click - on Google Adsense ads, or any similar type of ads.
We'll start by creating five profiles and then match them to the type of web sites they might visit.
Searcher/Clicker/Joiner - The members of this profile are typically very young, use the Internet in nearly everything they do, are online for hours at a time, often hyperactive, frequently use search engines, join social groups such as MySpace, love to find interesting web sites, will click on attention-getting ads but don't have much money to buy, and aren't afraid to click on anything that looks like a link.
Tech/Webmaster/Developer - Members of this profile are typically young adults, technically and/or business savvy, understand ad networks but rarely click, are frequent visitors to technical/webmaster/developer forums, spend a moderate amount of time online, have fairly narrow focused interests, and have some money but don't part with it easily.
Shopper/Researcher/Buyer - Members of this group can span a wide age group, are generally intelligent, use the Internet frequently and casually but are not experts, use search engines to research future purchases and get prices, will click on ads if it relates to their specific topic/product/service of interest, have money and buy often, and frequently search for information, advice, or help in personal/financial/business/health/relationship topics. They very often join forums and read blogs in areas of interest.
General-User/Non-tech/Utilitarian - Members of this group are middle-of-the-road users of all ages who are not technical, are not webmasters, but are comfortable with the Web. They use it for all kinds of purposes such as travel reservations, news, games, enthusiast forums, blogging, photo sharing, banking, bill paying, information research. They use search engines frequently and have a large favorites list. To members of this group the Internet is a big and useful utility, although not necessarily a buying marketplace. They click on ads if directly related to their specific interests at the time. They've become accustomed to the empty promises of many ads.
Limited-User/Cautious/Emailer - Members of this group are generally older and cautious Internet users, don't click on anything that looks suspicious or is unfamiliar, are interested in financial/health/home topics, use e-mail more than the Web, will join a few special-interest groups or forums, have money but don't spend it foolishly, and aren't highly active Internet shoppers/buyers. They have a few favorite web sites but don't venture far from the pack. Members of this group are not big ad clickers.
Having created the above profiles, we can easily see that many Internet users actually can fall into more than one category. For example, a Tech/Webmaster/Developer could also be Shopper/Researcher/Buyer.
Now let's rank each profile according to their propensity to click on Adsense ads, assuming they are visiting sites that are consistent with the interests of that profile and the Google ads being displayed are relevant and placed well. Obviously, a Limited-User/Cautious/Emailer is not going to click on ads if he accidently visits a Webmaster/Developer site. He'll leave as quickly as possible.
http://www.stackpoint.com/
We all know that some web sites do well with Adsense and some don't. The difference could be in type of visitor personalities or profiles. Of course, every visitor is different from every other visitor, but we can try to group them into categories that reflect their propensity to click - or not click - on Google Adsense ads, or any similar type of ads.
We'll start by creating five profiles and then match them to the type of web sites they might visit.
Searcher/Clicker/Joiner - The members of this profile are typically very young, use the Internet in nearly everything they do, are online for hours at a time, often hyperactive, frequently use search engines, join social groups such as MySpace, love to find interesting web sites, will click on attention-getting ads but don't have much money to buy, and aren't afraid to click on anything that looks like a link.
Tech/Webmaster/Developer - Members of this profile are typically young adults, technically and/or business savvy, understand ad networks but rarely click, are frequent visitors to technical/webmaster/developer forums, spend a moderate amount of time online, have fairly narrow focused interests, and have some money but don't part with it easily.
Shopper/Researcher/Buyer - Members of this group can span a wide age group, are generally intelligent, use the Internet frequently and casually but are not experts, use search engines to research future purchases and get prices, will click on ads if it relates to their specific topic/product/service of interest, have money and buy often, and frequently search for information, advice, or help in personal/financial/business/health/relationship topics. They very often join forums and read blogs in areas of interest.
General-User/Non-tech/Utilitarian - Members of this group are middle-of-the-road users of all ages who are not technical, are not webmasters, but are comfortable with the Web. They use it for all kinds of purposes such as travel reservations, news, games, enthusiast forums, blogging, photo sharing, banking, bill paying, information research. They use search engines frequently and have a large favorites list. To members of this group the Internet is a big and useful utility, although not necessarily a buying marketplace. They click on ads if directly related to their specific interests at the time. They've become accustomed to the empty promises of many ads.
Limited-User/Cautious/Emailer - Members of this group are generally older and cautious Internet users, don't click on anything that looks suspicious or is unfamiliar, are interested in financial/health/home topics, use e-mail more than the Web, will join a few special-interest groups or forums, have money but don't spend it foolishly, and aren't highly active Internet shoppers/buyers. They have a few favorite web sites but don't venture far from the pack. Members of this group are not big ad clickers.
Having created the above profiles, we can easily see that many Internet users actually can fall into more than one category. For example, a Tech/Webmaster/Developer could also be Shopper/Researcher/Buyer.
Now let's rank each profile according to their propensity to click on Adsense ads, assuming they are visiting sites that are consistent with the interests of that profile and the Google ads being displayed are relevant and placed well. Obviously, a Limited-User/Cautious/Emailer is not going to click on ads if he accidently visits a Webmaster/Developer site. He'll leave as quickly as possible.
http://www.stackpoint.com/
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